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Trends: Business Intelligence in 2017

Business intelligence (or as commonly known as BI) helps businesses predict and analyze the variety of needful information: what discount and marketing campaigns have really resonated with customers (and, obviously, which have not), what products should be put in the spotlight and which ones are to be omitted, etc. In 2016 the business intelligence industry showed some great results, so no wonder it has bloomed in 2017. As the BI landscape is evolving at a fast pace, it’s important to catch up with emerging trends in order to stay competitive. Continue reading “Trends: Business Intelligence in 2017”

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Twitter and BIG DATA Insights, feel overwhelmed? Now you can find Insights. #analytics #socialmedia #spotfire @tibco

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I’ve been using our Twitter Analytics for Excel for the last couple of years to analyze insights into social media events.  But one of the hardest parts of analyzing the data is taking the hundreds of thousands, if not millions of tweets and trying to make sense of it all.  Our Excel Analytics got me to the basics, but what I really wanted to discover were insights on a big data scale and discover something new.  What I was seeing (above) was a bunch of social media noise. Continue reading “Twitter and BIG DATA Insights, feel overwhelmed? Now you can find Insights. #analytics #socialmedia #spotfire @tibco”